I build outreach campaigns and brand partnerships that turn into measurable results. I currently lead a 35–45 person student marketing agency and its client work.
I'm a Marketing Management student at California State Polytechnic University, Pomona, with a minor in Computer Information Science. I joined Direct 2 Connect (D2C), a student-run marketing agency, as an Outreach Coordinator in the fall of my freshman year. Within a year I was leading a 7-person team on D2C's Acai Republic account, and by the end of that school year I was named Director of D2C, now running the agency's full 35–45 person team.
I'm also Director of Events and Partnerships for the American Marketing Association at Cal Poly Pomona, building the chapter's event strategy and outside partnerships. My focus across both roles is developing partnerships and executing campaigns that produce real, trackable outcomes. I'm drawn to work where creative strategy has to prove itself with data.
From Outreach Coordinator to running a 35–45 person agency in under a year. Here's the path.
"Build brand awareness for Acai Republic across Cal Poly Pomona and the surrounding community." – Acai Republic Pomona
As Account Director, I led a 7-person D2C team on this account from strategy through execution.
View Full Campaign Presentation (PDF)Increase student foot traffic to Acai Republic by campaign end
Drive an increase in overall sales throughout the campaign period
Generate 20–30 new app users every week during the campaign
Track all KPIs through campaign completion
Being a creative leader pulls at my heart and I love it, however, I always make sure to diversify my talents within my field.
B.S. Business Administration, Marketing Management · Minor in Computer Information Science · 3.5 GPA
Diploma